Why pay for fluff?

Format was brought to life by a collective of photographers who recognized a need to evolve how photographers price their work. Costs keep rising, but raising prices isn’t the answer—it hurts couples and limits artistic freedom. We’re rethinking the model so both sides win. We started Format because we believe every couple deserves professional photos, regardless of their budget. You could say, we're Formatting the process. 

How do we keep costs low? Most photographers over complicate packages to add value to your package and incentivize you to book. But if you don't actually need it, then it's not a real value. We removed the fluff. 
No Lengthy sales calls. We streamlined the booking process. You get the information you need up front, without back-and-forth upselling.
No Travel Fees between Detroit and Grand Rapids. If we can drive there in the same day, it's included.
Streamlined editing process. We refined our workflow to make editing more efficient, consistent, and faster — without cutting corners. Lower overhead = lower prices for you.
Efficient team structure. Instead of paying multiple layers of markup (like many media companies require), your investment goes directly to the people helping create your memories. Much lower overall expense = more in your pocket.
Simple, transparent packaging. No bloated add-ons to appear "premium". We've built your packages around what we know couples actually need and ultimately value the most.
Balanced demand, not inflated pricing. Instead of raising prices everything "because inflation", we built a model that keeps our services accessible to real couples- while supporting the creative industry that has been equally hurt by the economy.

We pair you with a vetted local photographer who captures the day in our style, and our team handles editing and delivery so your final gallery is fully consistent from start to finish with the style that brought you here in the first place. Simple as that.